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Dominate the Market

Become the Residential HVAC leader in your area!

Course Information

This two-day workshop focuses on residential replacement sales, set in a participative and interactive environment. Owners and sales managers of residential retail companies wishing to develop and significantly enhance both their replacement sales revenues and profits should attend. In addition, this is the perfect training for commercial companies who are entering the residential retail business. A complete residential service agreement program, along with information on the importance of service agreements is included.

Course Instructor

Mike Maynard is a 27-year veteran to the HVAC industry and began his career as an installer in new construction. After 22 years of working on the contracting side of HVAC, he sold his acquired company to a national consolidator. By this time he had transformed his company into one that was successful in creating recruiting that retains high quality employees. He served as Chairman of the Cincinnati Home Builders Habitat for Humanity committee, President of the Cincinnati Home Builders Association's associate's council and certified as a proctor for the EPA certification exam.

Skills and Insight Gained

  • Determine an estimate of the total annual HVAC residential retail business available in your market area
  • Understand and maintain a retail mentality, and the difference between contracting and retailing
  • How to get sales leads from the service department, and how to coordinate and follow u on your sales leads
  • Presentation aids and techniques, and creating a portfolio of your company's products and services
  • The importance of service agreements
  • Learn 13 important elements of a highly successful residential replacement program

Cost

Retail Price: $600 per person
Gold Members: Free
Blue Members: Free

Schedule

  • January 12- 13, 2004 - Nashville, TN - Dale Supply
  • April 27-28, 2004 - Richmond, VA - Virginia Air Distributors

Click here to register online

Seats are Limited
Register Early to Secure Your Place.